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WSJ.com: Fashion Journal

Fashion Journal

Runway Top 10: Covet or Cringe?

Tue, 14 Aug 2018 23:16:09 EDT

As fashion weeks wrap up, the coming trends include longer hemlines, pleats, a new shade of orange; some like it see-through.


Can Skipping the Runway Pay Off?

Wed, 15 Aug 2018 11:43:16 EDT

After canceling her fall runway show, designer Rebecca Taylor is pursuing a new marketing strategy she believes is more in tune with the way consumers connect to fashion.


Youthful Brands Text Customers

Thu, 16 Aug 2018 10:57:51 EDT

Some fashion brands are finding that teens and twentysomethings are most accessible by text.


The Power to Start a Fashion Trend

Wed, 15 Aug 2018 00:23:06 EDT

There are just a handful of designers who can single-handedly launch trends. Nicolas Ghesquière is one of them.


A Shoe Designer's Next Platform

Wed, 15 Aug 2018 13:00:36 EDT

Brian Atwood, whose sexy high heels are red-carpet mainstays, shakes his head over the current taste for ‘ugly chic’ flats, contemplates new creative outlets and explains what pushes a platform shoe from sexy to vulgar.


Style Books for Picky Personalities

Mon, 13 Aug 2018 14:19:10 EDT

Just a week until Christmas and you're plumb out of gift ideas for some of the tough customers in your life? Consider something deeply retro: a book.


Jason Wu Brings Edge to the Office

Thu, 16 Aug 2018 11:13:10 EDT

Hugo Boss's new womenswear look is arriving in stores, showcasing an unexpected partnership between a 31-year-old designer and a 90-year-old menswear company.


Prada's 'Gatsby' Fashion Moment

Mon, 13 Aug 2018 15:10:05 EDT

To create a modern feel, fashion designer Miuccia Prada based 41 costumes on recent looks from her own Prada and Miu Miu lines.


Luxury Stores Get Stingy About Energy Costs

Tue, 14 Aug 2018 21:06:32 EDT

French fashion group LVMH is reducing its energy usage by changing the lighting in Louis Vuitton, Bulgari and Sephora stores.


How Stores Lead You to Spend

Thu, 02 Dec 2010 09:20:30 EST

While national chains often use discounts to draw crowds, many independent specialty stores compete by broadening their whimsical appeal and learn the science of understanding trend-conscious consumers.




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