Who Starts Trends?
There isn't really a group of people who decide
whether or not something is cool. Basically, what happens is
that designers and buyers (the people at the stores that buy the
merchandise to sell) use their best judgment and throw a lot of
different looks out there and see what catches on. Basically, WE
decide what's cool by what we decide to buy and wear. What
happens a lot lately is that stuff that is worn on the street by
young people catches on and makes it way onto the fashion
runways. You see, not every fashion idea originates with the
fashion crowd (although they aren't likely to admit it) The
consumer is in charge.